After completing her Bachelor's degree in Fashion Design and working in the Fashion Industry for a couple of years, Isabel launched her brand in 2012.
The brand was born out of the need for inclusive fashion catering for all shapes and all sizes. Representing true South African women in the many shapes and forms she will take on during the seasons of her life is the fuel for each collection. The brand is 100% locally and ethically produced. Employment and skills training is very important to the brand.
Isabel is a Sagittarius, part of a twin, left handed and kinda short. She is stimulated by art, music, nature and traveling. Her dream is to live a creative life. Her favourite place on the planet is a small coastal town, Tofo, in Mozambique.
She is passionate about all creative businesses and the balance between the two. She visiting new places, learning new things and really, really likes her job.